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ABBEY PARK RECEIVES NATIONAL RECOGNITION FOR EXCELLENCE

ABBEY PARK RECEIVES NATIONAL RECOGNITION FOR EXCELLENCE
Hampshire based retailer Abbey Park Cars wins top accolade at the 14th annual Auto Trader Retailer Awards
Monday 26th July 2021 - Abbey Park Cars has been awarded the Retailer of the Year award at the national Auto Trader Retailer Awards 2021.
Based in Hampshire, Abbey Park Cars has beaten competition from over 13,000 UK automotive retailers to receive the Retailer of the Year award at the 14th annual Auto Trader Retailer Awards.
The Retailer of the Year award is the highest accolade a retailer can win at the Auto Trader Retailer Awards. It is awarded to those who demonstrate the very best practices in retail and consistently deliver top-quality customer experience across the whole car buying journey, from their online adverts to customer communication.
Now in its 14th year, the Auto Trader Retailer Awards celebrate the very best in automotive retailing; those brands that are pushing the standard of all aspects of the industry, including digital excellence, and a commitment to exceptional customer service. In total, 18 award winners were announced across seven categories during the awards ceremony. It was hosted by Auto Trader COO, Catherine Faiers, and sales directors Rebecca Clark and Darren Moon.
The winners of this year's Auto Trader Retailer Awards were determined by a combination of in depth analysis of millions of data points, independent judging by a panel of experts (from Google and Rightmove, as well as global media agency The Specialist Works, and automotive recruitment specialists Ennis & Co), customer feedback and from the UK's largest mystery shopping programme among auto retailers.
Speaking on their win, Ben Holdaway said: This is a Huge achievement for us a Business and something that we are all incredibly proud of, especially coming off the back of what has been a particularly challenging 18 month trading environment in our industry. There is no doubt that our "Customer First" ethos and high standards over the years has really bolstered our reputation as a leading and trusted car retailer, this has become paramount in the new virtual online purchasing world we find ourselves in. Being a small bespoke 24/7 Retailer has enabled us to be instantly flexible with customers needs - it really is a win win all round!
Commenting on this year's winner, Auto Trader's Group Sales Director, Rebecca Clark, said: "The automotive industry is by nature, incredibly resilient, but we've been amazed at just how successful some retailers have been at adapting to the unprecedented challenges of COVID-19. We've seen examples of businesses who have truly gone the extra mile to respond to changing consumer behaviour and expectations, not just making the car buying process easier and more efficient, but safer too. We've also been hugely inspired by leadership teams that have taken equally bold steps to protect their colleagues and to instil rewarding and collaborative working cultures.
"In this climate we think it's more important than ever to step back and to recognise true retailing excellence. And based on the most comprehensive judging process, there is no doubt that this year's winners are incredibly deserving, not least Abbey Park cars, which truly represents the very best of our industry."
For a full list of winners, please visit the Auto Trader Retailer Awards website: www.autotrader.co.uk/retailer-awards

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